Monday, September 3, 2007


What changes do you believe must take place in order to:

  • Increase Revenues and or Decrease Expenses
  • Increase Revenue Percentage Used For Marketing/Advertising
  • Increase Efficiencies, Communications and Operations
  • Increase the Quantity and Quality of Reporting Data

What do you believe is the proper marketing strategy and why?


Anonymous said...

I believe that in order for the TDA to become more efficient, we should consider either dissolving the Chamber of Commerce or have the Chamber be an arm of the TDA. The TDA definitely needs someone to analyze the information to help the current marketing team.
One look at the figures since they took over; and one cannot help the fact that they have been going backwards.

Joel said...

In my opinion...
the TDA needs...
Let see:
-Goals, ROI and Accountability from its Board and Marketing Company
-Yearly or Seasonal Audits
-Centralized Office-info.,leads,analysis,etc.
-Weekly or Monthly Newsletters
-Co-Op programs
-A Manager/Leader
-Community Wide Marketing Initiatives
-Better Perseption by Businesses
-A CLEAR Marketing Strategy
-Organization and Better Management Of Funds

Debbie Canady said...

The Chamber is great! The events it sponsors, the information it distributes, the convenience for visitors to stop in or call to find out what is going on in Beech Mountain and around the area is invaluable to us. Peggy and Mike are great assets not only to the Chamber but to our community. Thanks to both of them!

Anonymous said...

I don't think anyone here is saying that both Peggy and Mike aren't great people and important to the community...
I believe that what is being said is:
- TDA pays Chamber 25% of it's own budget in order for the Chamber to exist... it could be up to 30% of the budgets current pace...
- Events: which of those great events has a positive ROI, which of these brings in money to the economy/business and which businesses are getting this great benefit...
- Communication: are you serious! the Chamber should e-mail it's members at least once a week, it should automatically organize and pass along all of it's leads to all members... come on...
- TDA Reports: take a look at this data...which should be analyzed much further... Lodging capacity has increased, yet gross lodging receipts are not even keeping up with inflation. It could technically be off by more than 20% by the end of Fiscal Year...

I know that you are trying to be positive! but it's probably time to be realistic...

Put yourself in the place of those paying occupancy tax out of their receipts; DO YOU REALLY THINK THEY ARE GETTING THE PROPER REPRESENTATION?

Technically; who knows if it is even proper to use Tax money to keep the Chamber of Commerce running, and if so... What extra benefit do we get, since by paying the tax...we pay for the Chamber...

A concerned local!

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